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ClickAwayCreative Blog

Kiva Loan Repayment Update

Bill Quell - Wednesday, April 17, 2013

I am happy to report that one of the gentlemen I have sent a few bucks to has now repaid almost his entire Kiva loan:

 

Patterson 
Kenya  |  Agriculture
You Loaned: $25.00
Newly Repaid: $1.91
Total Repaid So Far: $24.83 (99.32% of your loan)
Repayment Status: Paying back on time
What makes me happy about this? Not that I am getting my money back. I couldn't care less about that, quite frankly. No...what makes me happy about the fact that this loan is almost completely paid in full is that it means Patterson is succeeding. He's reaching his goals - and that means he'll continue to thrive in his life and to provide for himself and his family.

I am once again stricken with how delightful it is to share such a painless $25 that can make such a difference in someone's life.

Once again, I thank Kiva for their wonderful work - and I ask you to join the Kiva ClickAwayCreative.com Team and make a contribution today!


The Humanity of Social Media in Business

Bill Quell - Saturday, November 03, 2012

Earlier this week, I posted a quick note on the ClickAwayCreative Google+ page about an article I came across on ThinkWithGoogle in which they interviewed Wendy Clark, Coca Cola's SVP of Integrated Marketing Communications and Capabilities.

In the interview, Ms. Clark closed with a powerful thought that has been rolling around in my noggin all week: the idea - the truth - that the humanness of the web is what can (should) truly power a brand's social efforts.  It is in leveraging the humanity of the web's power to connect in a very real, tangible way that we can reflect the truth that business, no matter how small or how large, is people living their lives, trying to reach goals.

As I have been meeting with clients across the country, that statement summarizes the tools and programs we have been building. I have just never been able to describe it so succinctly until now...which is funny given the fact that it so clearly mirrors my own philosophy to doing business.

At its very core, this is the crux of where businesses seem to run into a hurdle in perspective when it comes to a social media program. Traditional marketing has been about forcing a message and tracking a return on that investment.

Social media, on the other hand, is a conversation. A relationship. And just like any real relationship, the "return on investment" is nebulous. It may or may not be direct. It may be in a friend introducing you to someone new rather than becoming deeper friends with that first friend. Maybe you do more things with your current friend. Maybe your friend just tells you funny jokes that make you laugh.

Offline, it is when we step back and appreciate the breadth and depth and diversity of our Lives that we see how we are richer for our social network. And the same is true online. The investment in social is an investment in the tapestry of a business' Life. There are benefits today and benefits tomorrow for tending our connections.

That ROI is different altogether, isn't it?

Basketball Evaluations

Bill Quell - Saturday, October 20, 2012
This morning I am at the local Boys & Girls Club with two of my sons for basketball evaluations, and it reminds me that partnering with businesses is very similar to what we are doing here this morning.

There are a huge number of kids broken into smaller groups. Each group is evaluated on specific skills, then the kids rotate to another station to be evaluated on that skill. For instance, my son's group just went through the "defense" station, which I would liken to a competitive analysis.

Next station is layups...which to me feels like identifying the low-hanging fruit a business has available to create their USP (Unique Selling Proposition).

After that, they work on dribbling (processes that move the business/team forward), and so on until there has been a complete assessment of skills and resources.

It's a fun process. The kids enjoy it, the coaches enjoy it, and the league thrives when everyone participates.

It's that way in business and marketing, too: when we evaluate the skills of the team, when we take stock of the skills each player has, we can create a champion.

Start Your Engines!

Bill Quell - Friday, September 14, 2012

Another beautiful, productive week in the Silicon Valley finds us welcoming a lineup of seven - yes, 7 - auto dealers to the ClickAwayCreative partner fold.

As we begin working on our plans to build social media programs as well as performance-based PPC campaigns and other options, we'll also be looking at starting some new initiatives like Google Currents publications, for instance, as a way for customers to connect with the dealerships.

This partnership is in its infancy, so we don't want to spill too many beans here. Suffice it to say, however, that we'll be thrilled to share more as soon as we have more to share!

Join the ClickAwayCreative.com Kiva Team!

Bill Quell - Tuesday, August 07, 2012

What is "success" if it's not shared with those who enjoy less opportunity than we are blessed with?

In the spirit of sharing, ClickAwayCreative.com has set up a Team on Kiva.org - and we've made our first donation to the cause: $25 in support of Christine, who lives in Rwanda and has requested a Kiva loan to use for a seedling bed and for labor costs. She plans to use the profits to pay school fees for her children and to pay for medical insurance.

As ClickAwayCreative.com continues to grow, donating to Kiva.org is part of our ongoing plan. Thank you to all our clients, who make our continued participation in Kiva's mission possible through your ongoing trust in what we do to help you get more of the _______ you're after.